Top 5 Social Apps Performance in Colombia Q4 2022

The fourth quarter of 2022 saw significant activity among the top social apps in Colombia, with notable trends in downloads, revenue, and active users. Here’s a detailed look at the performance of the top five social apps: TikTok, Facebook Lite, Instagram, X, and Bigo Live - Live Streaming App.

TikTok from TikTok Pte. Ltd. saw a steady increase in weekly active users, peaking at approximately 11.5M by the end of December. Downloads fluctuated but remained strong, reaching up to 301K in mid-December. Revenue showed significant peaks, with the highest reaching around $23.5K in mid-December.

Facebook Lite from Meta Platforms, Inc. maintained a strong user base with active users hovering around 26M throughout the quarter. Weekly downloads peaked at 270K in the last week of October, while revenue saw a notable increase, reaching up to $9.2K in the final week of December.

Instagram from Instagram experienced consistent weekly active users around 20M. Downloads saw a peak of 208K in late October, while revenue gradually increased, hitting a high of $740 in early December.

X from X Corp. had a stable performance with active users around 4.3M. Downloads peaked at 66K in mid-November, while revenue remained relatively low, with the highest weekly revenue being $34 in early November.

Bigo Live - Live Streaming App from Bigo Technology Pte. Ltd. showed a consistent increase in active users, reaching about 469K by the end of December. Downloads peaked at 49K in late December, while revenue saw various peaks, with the highest being $9.1K in late October.

The data for this analysis comes from Sensor Tower, where more insights can be found.